I started blogging in 2011!
Back then it was a different platform, I was writing personal posts on blogger about personal development and goal-setting. I was working at a retail job that I loved (lululemon love) and I was learning so much about myself spiritually on my yoga mat and off. I was really in to reading psychology books, self-help, and my absolute favourite book of all time was on rotation: Eat, Pray, Love by Elizabeth Gilbert. With my job making me focus on short term and long term goal-setting, I had my eyes set on the goal of total freedom. This became the spring-board, the catalyst, to creating my first blog: Devoted Shift | seeking love and light. This is where everything really started to take off for me. So I totally see how blogging is such a vital part of building your brand, your voice, and getting you SEEN. (Ps. It's still up and you can go read my blog posts over the last 4 years of my life.)
Devoted Shift is where I started writing about my dreams and my inspirations. My heart and soul filled every post, I was real, I was totally unfiltered and that vulnerability attracted a lot of followers. This pushed me to keep writing and setting my eyes on even bigger things: becoming my own boss, finding the freedom I craved.
Every time I close my eyes and think of my desire in life, I envision a bird in the mountains...so I wanted to create a business that reflected what my heart wanted.
Y'know when Steve Jobs did that commencement speech at Stanford? I love that speech. One thing that really struck me about the speech was when he talked about connecting the dots. You look back through your life and you see the dots aligning, things you felt were so minuscule, things you may have thought were failures, all of it coming together to make who you are now and who you want to be in the future.
My dots connected. I was a writer in high school, editor in chief of my newspaper, photographer for the paper and for the yearbook. After I graduated I got my first DSLR. I did Desktop Publishing (typography, magazine design, etc). I went on to Photography school. Then I went to Fashion School and started a personal style blog where I took photos of my outfits. I closed it down when I started to get really serious about recovering from my Eating Disorder. Then, I started my personal blog. Got personal and used my own images to anchor my words. I fell in love with Photography, I fell out of love with Photography, and then fell back in love all over again. This is how I got here. Looking back it all makes sense, photography was ALWAYS the destination and even when I fell off the path... I always somehow made it back, better, stronger, and more creative than before.
My blog now is different, because well... I am different! I do want to incorporate more of my personal stories and I guess this is how I am starting, right here right now. No better time than the present! My blog is for other creatives, photographers (the new, the seasoned), for those who have the same desires: freedom, creativity.. but also for my incredible clients and admirers of my work.
What I'm currently working on...
I'm currently working on two things: Balance + Projects that have my heart sewn in to them.
Balance. Making sure that freedom is still part of my business. When you are a passionate person, it is SO easy to get caught up in work all of the time. I am working on ending my day at 6:00pm when my man gets home so I can spend more time with him. Taking time during the week to get away to the mountains and play with our puppy Ella in the park, meeting girlfriends for coffee, keeping in touch with friends who live far away, taking road trips. I work a lot during the weekend, so during the week is my only time for down-time. This is hard for people who want a 24 hour response to emails but I have learned to let their expectations go because it could potentially ruin my relationship and my health. I don't want to burn out again.
Heart focused projects. You know Gossip Girl (I feel so cheesy saying this, and i mean the novels not the TV show) when Blaire Waldorf stitches a heart in Nate's sleeve? This is what I'm envisioning with my next large scale personal project. I have a lot of projects I'm proud of. One is my Lifestyle Design. I have created my own personal niche and I'm proud to say that I feel like I offer something incredibly unique to the interior design / architecture industry. I love working on these commercial projects with Mckinley Burkart and I hope to add a few more talented firms to my network.
The project I am working on is something near and dear to my heart. It's in the baby stages but I am putting together a large scale gallery and the proceeds will be going to Calgary Silver Linings Foundation, a foundation I plan to work more closely with. They are bringing incredible support, facilities, and education for families who are battle Eating Disorders to Alberta, something this province gravely needs and something that I am incredibly passionate about.
What I hope my readers take away from my blog is not only creative inspiration, but also the desire to create your own rules, design your own life, and to go after the things you want with full force. I am always asked, "how did you start your business?" And my answer is annoyingly simple but real... I just started.